The enormous fake building on Wangfujing Street in one of the most prestigious retail and office areas is a computer illustration, printed on vinyl film, glued to panels and attached on the unfinished concrete skeleton of an eight-story building. The building site is huge -- it takes over five minutes to walk around the whole development.
The most surprising thing about this "building" is the quality of the production and how realistic it appears at first glance. It did make me wonder how many people rushing by this busy street corner even realized that they had just passed Beijing's biggest fake.
Articulo completo en Advertising Age
The most surprising thing about this "building" is the quality of the production and how realistic it appears at first glance. It did make me wonder how many people rushing by this busy street corner even realized that they had just passed Beijing's biggest fake.
Articulo completo en Advertising Age
